The company’s “glare-free display” is now extending to its mini LED models, and there’s even a dedicated AI button on the remote. With this new TV lineup, Samsung is making a decision that I think could be somewhat divisive. The company is bringing the matte, glare-free display technology, which was first introduced on last year’s S95D OLED, to many more models, including its flagship mini LED sets.
At CES 2025 in Las Vegas, Samsung is showcasing all its latest TVs at its annual first-look event. The new S95F QD-OLED is extremely bright, possibly using the recently announced Samsung display panel that can technically reach up to 4,000 nits. According to the company, the glare-free coating has been improved to further reduce reflections from overhead lighting, floor lamps, and sunlight. Like the newly announced top-tier 2025 OLEDs from LG, the S95F is capable of achieving a 165Hz maximum refresh rate. PC gamers, rejoice!
Suppose you’re wondering what makes Samsung’s glare-free screen so controversial. In that case, some argue that it provides worse overall picture quality compared to glossy coatings and that OLED’s perfect blacks aren’t as black in all lighting conditions anymore. This issue has sparked long debates on Reddit, YouTube (Hey Caleb!), and the AVS forum.
However, Samsung is undeterred by the critics, as the glare-free display is now making its way to the company’s mini LED “Neo QLED” TVs for the first time. This includes the flagship 4K QN90F and both of this year’s 8K models. (Buying an 8K TV is still incredibly foolish; I still advise against it.) Other 2025 4K TVs from Samsung will retain the glossy treatment, so you’ll have options if you refuse to part with brightness.
These latest mini LED TVs are available in some massive sizes: the QN90F goes up to 115 inches, while the (glossy) QN80F can reach 100 inches. Samsung says its superbly named “Super Size Picture Enhancer” will help keep 4K content crisp, even on the massive QN90F. You won’t find Dolby Vision on any of these TVs, no matter the size; this is a philosophical choice for the time being.you
Vision AI
For 2025, Samsung is rebranding all its AI-powered TV features under the new “Vision AI” umbrella. This includes familiar features like AI upscaling, auto HDR remastering, and Adaptive Sound Pro. But there’s a new “Click to Search” feature, which can identify actors, shot locations, or clothing shown in a scene with “just one click of the new AI button on your solar cell remote.” Yes, there’s now a dedicated AI button on the remote.
Another new AI trick is Samsung Food, which “recognizes food on your screen and provides recipes to bring it to life.” I’m a bit curious about this and eager to see how accurate (or inaccurate) it turns out to be. Live Translate is a very helpful addition: it can “instantly translate closed captions on live broadcasts into seven languages.”
The company is also using AI to provide stronger home security features. From today’s press release:
- Samsung AI Home Security turns your TV into a smart security hub. It offers comprehensive home monitoring by analyzing video feeds from your connected cameras and audio from your TV’s microphone.
- It can detect unusual sounds and movements, like falls or stealthy intrusions, to give you more peace of mind, whether you’re at home or away.
- You’ll receive alerts and notifications on your phone or directly on your TV screen, so you can stay connected to your home and ensure the safety and well-being of your loved ones.
Samsung is also improving Bixby, which we haven’t heard much about lately. The company’s voice assistant now “better understands context and can assist with multiple actions – like changing channels and raising the volume simultaneously.” You can now also control your Samsung TV from your Galaxy Watch on your wrist. This doesn’t have anything to do with AI, but it can be convenient at times.
For its lifestyle TVs, Samsung is announcing The Frame Pro, which you can read about here. The pricing for all these 2025 TVs will be announced in the coming months, and they are expected to ship this spring.
