According to the 2025 edition of Kanter, Apple is named the most valuable global brand for the fourth consecutive year. Brandz reportIts brand is now priced at $ 1.29 trillion-an increase of 28%from one year-to-year.
latest Kanter Brandz Global Top 100 Rankings Apple provides the top location in a comprehensive analysis of brand performance, marking a constant upward trend for the company. The assessment method of the Kanter combines financial performance with the brand perception, including an insight into more than 4.5 million consumer interviews in 522 categories in 54 markets.
According to the report, Apple’s dominance reflects successful diversification in consumer trust, premium positioning and hardware, software and services. The brand price of the company is now about 12% of the total value of the Brands Global Top 100, which is $ 10.7 trillion in 2025.
The cartar also identifies Apple as a representative of two of the fastest growing categories in the ranking: consumer technology and luxury. According to the report, these areas increased by 46% and 45% respectively, performing better than categories such as finance, motor vehicles and telecommunications. The report cites the continuous demand for high-end equipment such as the iPhone Pro model and Apple Watch Ultra as an indicator of this dual-grain position.
Apple’s lead in the Brandz rankings keeps it ahead of other major technology firms including Google (No. 2, $ 944.1 billion), Microsoft (No. 3, $ 884.8 billion), Amazon (No. 4, $ 866.1 billion), and NVIDIA (number 5, number 5, number 5, $ 509.4 billion).
