According to Bloomberg’s Mark Gurman, some Apple AI employees say that the conversational version of Siri might not arrive until 2027 at the “earliest.”
In today’s Power On newsletter, Gurman wrote that Apple was supposed to finally roll out a more natural version of Siri, but now, people working in Apple’s AI department believe the company will not release a true modern, conversational version of Siri until iOS 20 in 2027.
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Apple is expected to introduce an LLM-powered Siri upgrade in iOS 18.5, but Gurman says it will function as a different model from the current Siri, a system that “doesn’t work as smoothly as it should.” According to Gurman, the modern Siri will combine both into a new architecture that can handle simple requests like setting a timer, as well as more advanced AI-driven capabilities, such as understanding personal details and what’s on your screen to work in apps, which Apple showcased last year. Apple had planned to introduce this combined Siri architecture in iOS 19.4, but it is “behind schedule” and “won’t be unveiled in June” during the company’s usual WWDC event, Gurman writes.
Amazon was reportedly struggling with upgrades to its AI assistant, Alexa; Amazon’s head of devices and services, Panos Panay, told my colleague Jennifer Toh that the new Alexa Plus system includes a “100% re-architecture” that combines the old Alexa with the new one.
Gurman says that Apple’s AI department employees believe that their models are “reaching their limits,” but the company is having difficulty acquiring the necessary AI training hardware to improve things. Additionally, he writes that the department is “plagued by ineffective leadership,” with employees leaving for competitors, as those rivals continue to make progress.
