Apple has changed the marketing strategy for the iPhone 16 lineup and other products, which is amid delay in releasing Apple Intelligence features.
The global marketing campaign for iphone 16 and iPhone 16 Pro was focused around the tagline “Hello, Leapple Intelligence.” The company seems to be universally replaced by the company, which is “designed for ampl intelligence,” often in a small font. Change seems to have a subtle acceptance that inpapple intelligence, not ready, is currently emphasizing with the intelligence for future support.
Apple has updated its slogan from “Hello, Apple Intelligence” to “made for Apple Intelligence” in its entire product lineup. pic.twitter.com/jo3QzBrkt1
– Basic Apple Gai (@Basicapleguy) 15 April, 2025
This change is also spread to iPad and Mac, which also moved the “Hello, Leapple Intelligence” tagline. They also now just say “Aapple is designed for intelligence.” Meanwhile, some people have seen the increasing number of iphone 16 the marketing materials like billboard. No reference to Apple Intelligence at all.
Apple has been killed with several class action cases on its delayed Apple Intelligence facilities. They allege that Apple has violated false advertising and unfair competition laws by marketing facilities that are still not available. The plaintiff claims that they were never ready to pay for a bought or a iphone 16, did they know that Apple’s marketing around the features was false and misleading.
Apple previewed the AAPPLE Intellations during his WWDC 2024 Keenot in June 1, including individual Siri, stating that it would be rolled out during the next year. It gave Apple to Roll the facilities in June this June by WWDC 2025, but last month the company announced that it needs longer and is expected to roll out facilities at some points since then “in the coming year”. The defeat has become a matter of intensive criticism.
The features were initially expected to be launched in iOS 18.4, but now they are expected to come at some point during the iOS 19 cycle. Many well -associated Apple correspondents and supervisors believe that facilities will not be available until 2026. new York Times Nevertheless, they believe that they will be released in the fall.
