The iPhone 16 lineup is now being sold at a discount of more than $ 350 on major Chinese e-commerce platforms, as the company and its retail partners move forward to encourage demand in the world’s largest smartphone market in the world’s largest smartphone market (through (through) Roots,
JD.com and Alibaba’s Tmall Marketplace have introduced important markdowns on Apple’s new equipment before China’s annual mid-year “618” shopping festival, which runs from 1 June to 18 June. JD.com is currently offering iPhone 16 Pro with 128GB storage for 5,469 yuan- $ 351. Tmall is offering the same model in 5,499 yuan, represents 2,500 yuan discounts when applying platform-specific coupons, some of which include Chinese government subsidies.
While Apple has not openly confirmed its role in price reduction, the company has employed a similar strategy in the previous years, especially around major shopping ceremonies. In January, Apple released a limited time exemption to 500 yuan on its official website in China.
Based on the city or province, smartphones priced below 6,000 yuan for government subsidy of 500 yuan. These subsidies are part of a national consumption initiative aimed at increasing the sale of electronics and other items amidst slowing down economic growth. Historically, the price of Apple devices was above the subsidy limit, but recently discounts have brought some iphone 16 models under the limit, which they deserve for encouragement.
Apple’s iPhone shipment in China allegedly recorded a 9% year-to-year decline in the first quarter of 2025. A separate report in a separate report was 49.6%, which fell from 3.75 million units in the first quarter of 2024 to 1.89 million in the first quarter of 2025. During the same period, Huomi experienced a 40% increase, with a 40% increase.
Apple continues to list the equipment at full price on its own platforms. The strategy to reduce prices with third-party retailers allows the company to offer field-specific price adjustments without reducing its premium status globally.
