Google Pixel and Honor are Europe's fastest growing phone brand

Android Europe has a major smartphone platform, but most brands leave for “unstable start” in 2025, with only two names lead the pack in development – Google Pixel and Honor.

The Samsung and Apple fight for the top position in the Europe’s smartphone market, both hover into the range of 30%, with other brands with respectable parts of the market, especially compared to the United States. According to the latest data, however, the smartphone market in Europe completely shrunk in the first quarter of 2025, with only two brands to see positive results.

Counter -protest research They say That honor saw a 20% year-to-year growth in Europe in the last quarter, through which only about 4% market share is still there. The report credited Honor’s “ongoing strategy to bring strong equipment to all sections” as its growth, as well as a “aggressive strategy” in relation to price points.

During this time, Canalis They say Google Pixel saw a large 43% jump in 43% jump in the shipping of 1 million devices in Europe in Q1, which was more than 600,000 before the year and Google was placed in the top five in the region.

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However, it is important to note that there is a major inequality here that none of these reports are in the line directly with each other. Canalis The honor is not mentioned, and competition Pixel is not mentioned, especially as notable competition Claims that the honor is the fourth largest OEM in Europe, while Canalis It is said that Google is now #5 and Motorola is #4. Both also have inequality in apple’s yoy development, one of which claims 2% and the other claims 10%. It seems that it boils into the part of how data is measured, as it is not clear that both reports are counting the same country. Canalis It is clearly mentioned that it excludes Russia, while competition No such statement gives.

In any case, neither the report appears out of the line. Google is giving a strong push in Europe, while the honor is also seeing success in this field, especially in France. Canalis mentioned The “double digit” growth for honor in Europe in 2024, while highlighting Germany and the UK, is popular that Google Pixels are popular.

The Honor 400 series was just launched in Europe last week, while Google’s Pixel 9A came to the region in April. Both companies are expected to bring more equipment in the region later this year.