Instagram today announced the launch of Blend, a new feature designed to allow users to join their friends in new ways on DMS. Blend is essentially a shared feed of reels that combine the recommendations that users and their friends may like.
To start a mixture with a friend or group of friends, the users can go to a DM and then tap on the blend icon. From there, everyone in the DM group is capable of participating.
The mixture will include reels that are interested in group users, based on what they have done personally and what is shared in DM Thread. Instagram Chief Adam Mosari Said that it is a way for users to share their interests with their friends and start a new interaction.
Blend feed participants will refreshed with new material each day as a way of coming back into conversation. Each chat can have a unique mix with different participants.
Instagram is testing the mixture with a small group of Instagram users since March, but now it is rolling more widely.
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