On a TV, Copilot is nothing more than a web app that connects to Microsoft’s AI Assistant. Both LG and Samsung unveiled their 2025 smart TVs at this weekend’s CES, with some of them including access to Microsoft’s Copilot AI Assistant. These two TV manufacturers are jumping on the artificial intelligence hype train, offering a dedicated AI section on their smart TVs, which features a shortcut to the Copilot web app.
LG is adding a complete AI section to its TVs and rebranding its remote as the “AI Remote” to capitalize on the promise of large language models. While it’s unclear how Copilot will function on LG’s latest TVs, the company describes Copilot access as a way for users to “efficiently search and organize complex information using contextual cues.”
LG has yet to showcase its Copilot integration but has shown off its own AI chatbot as part of its TVs. It seems that when LG TV users wish to search for more information on a specific topic, Copilot will appear.
Samsung has also introduced its own Vision AI brand for AI-powered TV features this year, which includes AI upscaling, auto HDR remastering, and adaptive sound pro. There is also a new AI button on the remote for accessing AI features like food recognition on screen or analyzing video feeds from smart cameras for home security. Microsoft’s Copilot will be a part of this Vision AI section.
In a press release, Samsung said, “In partnership with Microsoft, Samsung has announced new smart TVs and smart monitors featuring Microsoft Copilot.” “This collaboration will allow users to explore a wide range of Copilot services, including personalized content recommendations.”
I asked Samsung for more details or images about the functionality of Copilot, but the company has nothing further to share at the moment. I also reached out to LG and Microsoft for more information about Copilot on TVs, and both companies did not respond in time for publication. Without any indication of how Copilot will work on these TVs, I am considering it a flashy feature that LG, Samsung, and Microsoft aren’t ready to showcase yet.
