Why Apple TV defeated Roku and Fire TV for privacy protection

Apple TV streaming is much more private than hardware, provides users a rare refuge from broad tracking that defines the most smart TV experiences, according to a comprehensive analysis, according to a comprehensive analysis, according to a comprehensive analysis Arstechnica,

The main difference is called Apple’s approach to automatic material recognition (ACR), which is an invasive tracking technique that monitors to watch habits on almost every smart TV and streaming devices. Apple TV devices do not include ACR software, and this gives them immediate privacy benefits on options such as Roku, Amazon Fire TV, and Built-in, Smart TV platforms.

The report also states that during the setup, Apple TV users can easily share analytics with Siri, location tracking and Apple. Conversely, most competitive equipment sets buried these privacy controls in the settings menu, making them difficult to find and accommodate average users.

Apple’s business model also works in favor of users, as the company’s primary business model is not dependent on selling target advertisements. Unlike the webos of Roku OS and LG, there is no integrated advertisement in the TVOS operating system, which displays advertisements on home screens and screensaver. Apple TVS TVOS 14.5 is running and later users require a third party app to request permission before tracking, although this setting is not capable of default form.

After saying all this, the report indicates some privacy ideas within its ecosystem of Apple. Apple’s TV app collects data about habits, shopping and search query to improve the services of Apple. This information can be used for personal advertisements in other Apple apps such as news and app stores, but users can disable these features through device settings.

Siri Voice requests are also automatically sent to Apple’s server. Apple has promised not to use this data for marketing profiles, but the report stated that Apple agreed to pay $ 95 million in January to settle a class-action case on SIRI secrecy violation.

Despite the pressure, Apple is facing to mud the streaming services more aggressively, ArstechnicaComplete analysis suggests that Apple TV remains a recommendation to go for privacy-conscious streammers. For users seeking maximum privacy, the report recommends using a set-top box of Apple without the Apple account, as well as avoids disabling all tracking features and using Siri or Apple TV apps.

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