Alongside my journey with ChatGPT, I’ve also been focusing a lot on learning Italian. So recently, I decided to switch the language on my iPhone to Italian. Che bello! (How beautiful!)
However, once I changed my device language, Apple Intelligence just poofed off. Feels strange, isn’t it? I mean, it has been available in languages including my favorite language—Brazilian Portuguese—since iOS 18.4!
But for some strange reason, the new Siri animation was missing. Honestly, that was the only cue that Apple Intelligence was not working anymore. The saddest part? That subtle change was the only indication that the feature was gone.
As I’ve mentioned before, I don’t really use the writing tools, I hardly ever create Genmojis, and to be honest, I didn’t even notice that the notification summarization feature wasn’t active.
That said, even nearly a year after it was first unveiled, the Apple Intelligence platform still feels incomplete to me.
To be frank, I’d rather continue enjoying the deep integration with OpenAI’s ChatGPT than rely on Apple’s currently offered services. Even the most basic operations can cause Siri trouble, the essential piece of AI for Apple, whose update has been temporarily postponed indefinitely.
In case you missed it, Apple announced last month that the much-anticipated “on-screen awareness” feature for Siri won’t be shipping with iOS 18.4—it’s now been pushed back to some time in 2026.
Even more interesting? Later reports narrated that when Apple launched the feature in the WWDC 2024 keynote, the making of AI-powered Siri would hardly suffice to create a functional model to demonstrate. Over the past year, the company rushed to present impressive-sounding capabilities like, “Siri, what podcast did my friend send me the other day?”—but with Siri’s current state, that functionality just isn’t possible.
And since now there won’t be any new features concerning Apple Intelligence before the WWDC keynote in 2025, Apple seems to be lagging farther behind its other AI competitors.
To me, it is now or never for Apple to get that fact right, and should they not announce any meaningful changes in June, it’s safe to say that it would be game over for the world’s richest company.
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