Apple has been given financial penalty by 22 June to bring in full compliance with the European Union’s Digital Markets Act (DMA) or after a fine of € 500 million imposed in April.
European Commission tomorrow Published Its entire 67-paint underlines the violation of the anti-process provisions of DMA of the ruling apple. The Commission concluded that Apple’s commercial terms continue to inform users to inform users about alternative payment methods outside the AAPP store to restrict the capacity of the developers.
The Commission determined that the remaining restrictions of Apple have violated Article 5 (4) of Regulation (EU) 2022/1925, which suggests that specified gatekeepers should allow app developers to communicate independently with their users and offer competing payment systems without being subject to unfair conditions or excessive charges.
The Digital Markets Act came into force in November 2022 and came into force in 2023 for nominated gatekeepers. This prevents platform owners such as Apple using their market status, which developers to implement competitive-practical limitations on how the developers work within or out of their ecosystems. It is clearly necessary for the law that gatekeeper developers are able to inform users about the more favorable offers available outside the gatekeeper’s platform, so that links of external payment methods can be included, and so can be done free of cost.
Apple had earlier argued that its newly launched business conditions, which allow developers to add an external link per app to direct users on their websites, meet the requirements of DMA. Under these rules, developers need to follow a standardized apple-designed flow, including an interstate warning screen that users appear before they are redirected on external sites. In addition, Apple prevents developers from pre-filled user-specific data such as login credentials or purchase details in the URL used for redirect.
Despite these changes, the Commission found that Apple’s implementation is much lower than the intention of law and legal requirements. According to the ruling, developers are still unable to promote alternative payment systems within their apps in a meaningful way, and continue to make friction by Apple to friction and to discourage user redirections. In addition, Apple still imposes 27% commission on any digital procurement made through external websites connected within an app, which is only slightly less than 30% standard in-app procurement commission and reduces the concept of allegedly allowing free steering.
The Commission rejected Apple’s interpretation of DMA, in which the company claimed that it only needed to “steering”, not to “convenient” it. In its judgment, the Commission stated that Apple’s technical and procedural obstacles influenced the discourse to the developers from directing users to external purchasing options and therefore violated the law. It states that Apple “did not put forward any concrete argument that questioned the serious gravity of non-non-non-compliance.” The ruling also criticized Apple’s claim that its measures were designed to protect user safety and privacy.
In a statement given 9to5mac After the publication of complete governance, Apple said:
There is nothing in the 70-stage decision released today that justifies the targeted tasks of the European Commission against Apple, which threatens the privacy and security of our users in Europe and forces us to give our technology for free. Their decision and unprecedented fine came after the Commission consecutively transferred goals on compliance, and repeatedly blocked the long efforts of Apple to implement a new solution. The decision is bad for innovation, bad for competition, bad for our products and bad for users. When we appeal, we will engage with the Commission to advocate for our European customers.
Apple has to improve issues by 22 June or to face “periodic punishment payment”. These will be determined on the basis of seriousness of the ongoing fine violation and the company’s revenue. Apple will also have to pay an initial € 500 million fine by July 23 or start earning interest.
Note: Due to the political or social nature discussed about this topic, the discussion thread is located in us Political news stage. All forum members and site visitors are welcome to read and follow the thread, but the posting is limited to forum members with at least 100 posts.
