According to new data, Apple finished number one in the sale of global smartphones during the first quarter of 2025. Counter -protest researchThis is the first time Apple topped the first quarter, with 19% of the global market.
The success of the iPhone manufacturer was despite economic uncertainties, in which Apple benefited from the launch of the iPhone 16e and performed strongly in emerging markets. Starting from $ 599, the iPhone 16E was released by Apple in March, which is the cheapest device in the company’s lineup to replace the iPhone SE.
Samsung chased second with 18% market share, continuing to decline in Q1 2023 by 21%. The Korean manufacturer experienced a slow start due to the late launch of its S25 series, but sales improved in March.
Xiaomi placed its growth trajectory tightly to secure the third place with 14% of the market, above 13% a year ago. The expansion of the Chinese company benefited from the increase in its domestic market, where its entry into electric vehicles has increased its brand appearance. Meanwhile, Vivo and Oppo dropped out of the top five.
Counterpoint believes that economic instability may motivate consumers to postpone smartphone purchases, which can potentially disrupt the supply chain and increase trade risks.
Apple’s performance was particularly regional in nature. While sales in the US, Europe and China fell flat or declining, the company achieved double digits in Japan, India, Middle East and Southeast Asia.
