A new report from Information Today, a lot of internal turmoil is revealed behind the revised version of Siri of Apple Intelligence.
Apple clearly weighed several options for the backnd of Aapple Intelligence. An early idea was to manufacture small and large language models, respectively, called “mini mouse” and “dormity mouse”, which was to run locally in iPhones and clouds, respectively. The leadership of siri then decided to build a large language model to handle all the requests through Cloud before a series of further technical pivotes. Independence and repeated changes disappointed the allegedly disappointed engineers and motivated some members of the employees to leave Apple.
In addition to the deep underlying stance of Apple on privacy, conflicting personalities within Apple contributed to problems. Apple’s AI and more than half a dozen former employees working in the AI and machine-learning group told Information It is to blame for its problems with poor leadership execution, a very relaxed culture, as well as lack of ambition and hunger to take risks when designing the future versions of Siri.
Apple’s AI/ML group is internal as “targetless”, while employees are asked to refer to Siri as “hot potato” which passes continuously without any significant improvement between different teams. There were also conflicts about high salary, rapid publicity, prolonged holidays and short days for colleagues in the AI group.
John Giannandrea, head of Apple AI, was clearly convinced that he could fix siri with correct training data and better web-scrapping to answer general knowledge questions. Senior leaders did not respond with a sense of urge to the introduction of Chatgpt in 2022; Giannandrea told employees that they did not believe that chatbots like Chatgpt added a lot of value to users.
In 2023, Apple managers told the engineers that they were forbidden to include models of other companies in the final Apple products and only used them to be benchmark against their own models, but Apple’s models of Apple “almost did not perform with Openi’s technology.”
Meanwhile, siri leader Robbie Walker focused on “small victory” such as reducing the waiting time for siri reactions. One of the walker’s pet projects was removing “Hey” from “Hey siri” voice command, inviting the assistant, which took two years to receive. He shot an attempt to use LLM from a team of engineers to give more emotional sensitivity to siri to give proper response to users in crisis.
Apple launched a project coden “link” to develop the voice command to control the application, placing plans to support users to navigate the web and shape Windows with voice alone, as well as to support command to support many people in a shared virtual space. Most of these characteristics were dropped due to the inability of the Siri The team to receive them.
The report claimed that WWDC 2024 in 2024 the demo of the most impressive characteristics of AAPPLE intelligence, such as iesiri, reaches the user’s email to find real -time flight data and provides a reminder about lunch plans using messages and uses a passage in maps, effectively, it was evil. The Demo was clearly come as a surprise for the team members, who had never seen the working versions of the abilities.
The only feature of the WWDC performance that was active on the test devices was Aapple Intelligence, colorful ribbon around the edge of the display. The decision to demonstrate an artificial performance was a major departure from Apple’s previous behavior, where it would only show features and products in its programs that were already working on test devices and its marketing team approved to ensure that they could be released on time.
Some Apple employees are called optimistic that Craig Federighi and Mike Rockwell can replace siri around. Federighi clearly instructed the Siri of engineers to “whatever the best AI features,” to do it, even though it means using open-source models from other companies in their software products unlike Apple’s own model.
For more information about Apple’s siri defeat, see Informationfull report.
